Bernard Wilson

Customer Strategy in the age of digital disruption

Bernard has over ten years’ executive level experience leveraging consumer insights and marketing technology to drive competitive advantage for businesses through marketing and digital transformation, loyalty proposition strategy, and data and media commercialisation. 

Bernard was Chief Executive Officer and Managing Director of Cashrewards, Australia’s most loved Cashback shopping platform. During his tenure Cashrewards grew from 700,000 members to more than 1.4m and from 1,500 merchants to more than 2,000. This impressive growth rate was fuelled by a clear customer focus that sustained market leading customer metrics. 

Prior to joining Cashrewards, Bernard was an executive at Quantium, a leading data science and artificial intelligence company, heading Quantium’s Open Banking and FinTech business. 

Bernard has also held senior management positions at Myer and Woolworths. At Myer, Bernard led Australia’s third most popular loyalty program, Myer ONE, as General Manager, Loyalty, Data, Marketplace and Media.

Previously, Bernard was General Manager, Customer Data and Media Commercialisation at WooliesX where he was responsible for overseeing the commercial and partnerships division of the loyalty program, customer data and analytics and the targeted media business units.

Bernard was also a Vice President at Investment Bank Credit Suisse, and a lawyer at King&Wood Mallesons.

Bernard holds a Bachelor of Arts / Law (First Class Honours) from Sydney University and is a member of the Australian Institute of Company Directors.